Pinterest is an incredibly fast-growing platform and one that is often overlooked, in favour of Instagram and Facebook, when it comes to promoting blogs.
I’ve been blogging here for over a year now and Pinterest has been the #1 most effective tool I’ve found for promoting my posts. In fact, Pinterest brings in more website traffic than all my other social medias combined.
Still not convinced?
Unlike other social media platforms, Pinterest pins will continue to be repinned for months (and even years afterwards).
So here are my key tips for using Pinterest as a book blogger.
Don’t promote your blog everywhere
Before I tell you why Pinterest is so useful, here is a key tip: don’t spread yourself too thin when it comes to promotion.
It’s much more effective to focus on just a few social media platforms to promote your blog than to be jumping between Instagram, Pinterest, Facebook, Twitter, Linkedin, etc.
Not only will this save you a lot of time (that you could be using to write posts!) but having all your attention in just one place will actually help to gather a larger audience.
Use the 80:20 rule
As a general rule, you should aim to spend around 20% of your time creating content and 80% promoting (designing pins, writing captions, sharing onto Instagram stories) and reworking existing content.
This might feel like a lot of doing nothing, but marketing is so important to grow your blog and attract a larger audience (that will actually stay).
Using tailwind for Pinterest
My #1 tool for using Pinterest effectively is Tailwind.
Tailwind allows you to upload pins in bulk and schedule pins with captions to be automatically posted onto Pinterest. It also helps you to perfect your posting schedule (too little will get minimal attraction, too much could be flagged by Pinterest as spam).
Share lots of different designs
Pinterest can seem really tricky at first, especially if you’re not particularly artistic (I am not!).
But designing pins can actually be very simple. Apps like Canva have specifically designed pins that you can modify with your post title and brand colours.
The main things to remember when designing pins are:
- Try to stick to 3-4 brand colours so that your pins match and are easily recognisable.
- Avoid cursive or other fonts that may be difficult to read. If possible, use large, bold fonts that will catch a reader’s eye.
- Ensure the font stands out over any background image used.
- Include your branding on the pin, e.g. your blog address.
Share to multiple boards
The most important board on your Pinterest account will be the one linking to your blog. But this isn’t the only place you should be sharing your posts.
On my Pinterest account (specifically focusing on book blogging), I have boards ranging from fantasy book lists to Bookstagram tips to reading inspiration.
This means that every time I put out a new post, I can share the pins to multiple boards to be seen by a lot more people.
Include key words in the caption
Think of Pinterest as similar to a search engine. The more key words you include in captions, the more likely someone will be to stumble across your pin when searching for something similar.
However, it’s important to write pin captions in natural language, with keywords sprinkled throughout, rather than forcing them in. This avoids Pinterest labelling your pins as spam (and therefore showing them to less people).
Book blogging boards to join
Now I’ve been through the key tips, here are some of my favourite group boards specifically for book blogging.
But first, why join group boards?
Group boards on Pinterest allow you to collaborate by pinning your pins and in return, repinning from the rest of the group.
This helps your pins to gain traction through being shared on many different accounts.