So, you started out on Bookstagram and everything was going smoothly; your follower count was steadily rising, you gradually found a unique theme and your engagement was increasing.
But suddenly you’ve reached a stand-still. Your engagement is starting to dip and your follower count is stagnant. What gives?
I’m pretty sure everyone on Bookstagram experiences this at some point or other (often several times), and it can be extremely frustrating, especially when you feel like you’re putting a lot of effort into your account.
In fact, I’m experiencing this right now (and have been for over a month), which is exactly why I’m sharing my 5 top tips to pick up your Bookstagram account again.
What is in your control and what is not?
When my engagement on Bookstagram starts to go down, I immediately question my content and capability on social media.
Instagram is incredibly tricky to get right and that often feels like our fault.
But the Instagram algorithm is constantly changing to favour different parts of the app and different types of accounts.
It’s almost impossible (and definitely not worth it!) to try to keep up with a constantly moving goalpost (i.e. be constantly growing and generating great engagement).
If you enjoy your content, and you are spending a good amount of time (as much as is comfortable for you) on social media, chances are, it’s not you- it’s the app. Your choice now is to throw even more time into Bookstagram, likely for little reward, or to accept that your account will have peaks and troughs, just like anything.
But what can you do?
Now you understand that there’s no point reaching for perfection on Bookstagram, there are a few little tweaks you can make to quickly pick up engagement (without running yourself into the ground).
Mix up your feed
Although it is important to have a consistent theme on Bookstagram, you can still mix up photo styles, angles, set-ups within that.
If you mostly post flatlays, try mixing it up with some shelfies, stacks or even feature yourself (photos with you in them actually do better with the algorithm!).
I tend to get into ruts with my photos, where I end up focusing mainly on flatlays/portrait photos simply because they’re within my comfort zone. So I’m trying to make an active effort to post more stacks and shelfies because I know they’ll catch my followers’ eyes.
Mix up your hashtags
Whilst you’re experimenting with new photo styles, don’t forget the importance of also experimenting with hashtags in different niches and of different sizes.
You can find a list of some of the best bookish hashtags to use HERE.
Create engagement in different ways
From time to time, your account will come to a bit of a standstill (mine inevitably does every do often). That doesn’t mean people don’t like your content any more, or that there’s something wrong with it.
But there are ways to jumpstart your engagement again.
Running sfs sessions with similar accounts is a good way to attract new followers who you know enjoy similar accounts to yours. You could also set up a giveaway as a way to reach a wider range of people, or even start a new bookish hashtag!
Post to your stories regularly
Stories act as a good reminder to your followers that you exist. Although this is not a way to attract new followers, posting to your stories often will keep your posts popping up on your current followers’ feeds.
Posting fun, bts photos/videos on your Instagram story is also a great way to connect with followers. I often get messages from followers replying to my stories when I’ve shared a series I’m currently watching, or just random things about my day.
Take away the pressure
Engagement is not the be all and end all! When we put loads of pressure on ourselves to keep growing and growing, it feels like a personal failure when we aren’t.
This is something I’ve really had to come to terms with lately, and I know a lot of people in the community have had to do the same.
At the end of the day, posting on Bookstagram and connecting with the lovely community is supposed to be enjoyable. If it’s not fun, something is wrong. But you can get that enjoyment back once you disconnect your own worth from your popularity/engagement on social media.
Has your Bookstagram been a bit stagnant recently? Are you going to try out any of these tips or try being a little less hard on yourself? I’d love to hear your thoughts on this in the comments or in my Instagram dms.